Digital Economy and Society in Lithuania
(edition 2022)

E-buyers

 

 

60 per cent of persons aged 16–74 (68 per cent of internauts in this age group) bought or ordered goods or services via the Internet at least once per 12 months (in 2021, 60 and 69 per cent respectively). E-commerce was used in the period of 3 months before the survey by 46 per cent of the population aged 16–74 (52 per cent of internauts in this age group). Compared to the previous year, the proportion of e‑commerce users decreased by 4 percentage points. It is likely that in 2021, the proportion of e-commerce users was particularly high because of the quarantine due to COVID-19, and that in 2022, a part of the population has returned to their usual shopping places. More than three quarters (77 per cent) of the population aged 25–34 and only 9 per cent of persons aged 65–74 used e‑commerce in 3 months.


Persons who bought or ordered goods or services online

Created with Highcharts 6.1.4Per cent18.618.618.518.522.022.024.324.329.429.434.134.137.937.941.641.650.650.646.346.325.525.526.026.031.831.833.433.438.138.143.443.448.448.453.853.860.060.060.160.1In the last 3 monthsIn the last 12 months2013201420152016201720182019202020212022020406080

The latest and detailed data are available in the Database of Indicators

 

Persons who bought or ordered goods or services online by age group, 2022

Created with Highcharts 6.1.4Per cent46.346.364.664.676.776.763.963.944.444.423.023.09.19.160.160.181.181.189.089.081.981.960.160.137.037.014.714.7In the last 3 monthsIn the last 12 months All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0255075100

The latest and detailed data are available in the Database of Indicators

 

E‑commerce was mostly used to buy clothing, footwear, accessories (63 per cent of e‑commerce users), cosmetics, beauty or wellness products (32 per cent), medicines, dietary supplements, vitamins (31 per cent), deliveries from restaurants, fast-food chains, catering services (29 per cent), food products or beverages from shops (26 per cent), furniture and interior accessories (23 per cent), household appliances or consumer electronics (22 per cent).


Persons who bought or ordered goods or services online by commodity and service group, 2022
In the last 3 months

Created with Highcharts 6.1.4Per centPer cent46.346.329.229.219.019.015.915.914.714.714.414.413.413.411.911.910.810.810.410.410.110.110.010.09.69.69.09.07.97.97.67.67.17.16.96.96.66.66.66.66.36.3 Goods or servicesClothes, shoes, accessoriesTransport services from enterprisesTickets to cultural or other eventsCosmetics, beauty or wellness productsMedicine, dietary supplements, vitaminsPrepared food and beverages delivered from restaurants, fast-food chains, etc.Food, beverages from storesPhysical goods from private persons (e.g. on Facebook marketplace)Furniture, interior accessories% gardening productsAccommodation services from enterprisesHousehold appliances or consumer electronicsInternet or mobile connection servicesCleaning products or personal hygiene productsComputers, tablets, mobile phones or accessoriesFilms, series and concerts as a streaming service or downloadsToys, childcare itemsOther servicesMusic as a streaming service or downloadsElectricity, water or heating supply, waste disposal or similar servicesPrinted books, magazines, newspapers01020304050358131518232528333538434548

The latest and detailed data are available in the Database of Indicators

 

Persons who bought (ordered) goods or services online by country of seller of goods and services
In the last 3 months

Created with Highcharts 6.1.4Per cent89.589.531.431.429.629.60.40.491.791.736.436.429.529.51.41.491.791.735.535.520.220.21.61.6202020212022Bought/ordered from LithuaniaBought/ordered from other EU countriesBought/ordered from the rest of the world (non-EU)Seller’s country unknown0255075100

The latest and detailed data are available in the Database of Indicators

 

Based on the 2022 survey data, in the period of 3 months before the survey, the Internet was used for financial purposes by 21 per cent of population aged 16–74. Insurance policies were those the most frequently purchased or renewed. This service was used by 19 per cent of persons. The Internet was used to receive a loan or credit from the bank or other financial service provider by 4 per cent of persons; shares, bonds or fund products were the least frequently purchased (2 per cent).


Persons who used the Internet for financial purposes by age group, 2022
In the last 3 months

Created with Highcharts 6.1.4Per cent21.421.419.819.835.635.633.733.720.920.912.412.44.44.42.42.55.82.61.91.10.318.715.630.830.218.511.04.23.73.56.86.53.31.60.1 Total by financial purposes Buying or selling shares, bonds, funds or other investment servicesBuying or renewing existing insurance policies, including those offered as a package together with another serviceTaking a loan or arranging credit from banks or other financial providers All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years010203040

 

The latest and detailed data are available in the Database of Indicators


For more terms and explanations, please see the Dictionary of Statistical Terms.