Digital Economy and Society in Lithuania
(edition 2021)

E-buyers

 

 

54 per cent of persons aged 16–74 (64 per cent of internauts in this age group) bought or ordered goods or services via the Internet at least once per 12 months (in 2019, 48 and 59 per cent respectively). E-commerce was used in the period of 3 months before the survey by 42 per cent of population aged 16–74 (50 per cent of internauts in this age group). More than two thirds (69 per cent) of population aged 25–34 and only one in nine persons aged 65–74 used e‑commerce in 3 months.

Most (77 per cent) people who bought goods or services online made up to 5 orders in 3 months, 73 per cent of e‑commerce users spent up to EUR 300 in 3 months. Compared to the previous year, the proportion of e‑commerce users grew by 4 percentage points, and an increase in the average number of orders made in 3 months was observed.

 

Persons who bought or ordered goods or services online

Created with Highcharts 6.1.4Per cent10.410.413.713.718.618.618.518.522.022.024.324.329.429.434.134.137.937.941.641.615.715.719.619.625.525.526.026.031.831.833.433.438.138.143.443.448.448.453.853.8In the last 3 monthsIn the last 12 months20112012201320142015201620172018201920200102030405060

The latest and detailed data are available in the Database of Indicators

 

Persons who bought or ordered goods or services online by age group, 2020

Created with Highcharts 6.1.4Per cent41.641.655.255.268.968.964.064.036.236.218.018.08.78.753.853.872.272.286.286.277.077.048.748.727.727.712.412.4In the last 3 monthsIn the last 12 months All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0255075100

The latest and detailed data are available in the Database of Indicators

 

E‑commerce was mostly used to buy clothing, footwear, accessories (55 per cent of e‑commerce users), cosmetics, beauty or health products (29 per cent), medicines, food supplements, vitamins (28 per cent), household appliances or electronics (23 per cent), food products and beverages from shops as well as furniture and interior accessories (20 per cent each).


Persons who bought or ordered goods or services online by commodity and service group, 2020
In the last 3 months

Created with Highcharts 6.1.4Per centPer cent41.641.622.822.812.212.211.611.69.99.99.79.78.48.48.28.28.18.17.47.46.96.96.46.46.06.0 Goods or servicesClothes, shoes, accessoriesCosmetics, beauty or wellness productsMedicine, dietary supplements, vitaminsTransport services from enterprisesHousehold appliances or consumer electronicsFood, beverages from storesFurniture, interior accessories, gardening productsTickets to cultural or other eventsCleaning products or personal hygiene productsPrepared food and beverages delivered from restaurants, fast-food chains,etc.Computers, tablets, mobile phones or accessoriesFilms, series and concerts as a streaming service or downloads051015202530354045

The latest and detailed data are available in the Database of Indicators

 

Based on the 2020 survey data, in the period of 3 months before the survey, the Internet was used for financial purposes by 15 per cent of population aged 16–74. Insurance policies were those the most frequently purchased or renewed. This service was used by 13 per cent of persons. The Internet was used to receive a loan or credit from the bank or other financial service provider by 2 per cent of persons; shares, bonds or fund products were the least frequently purchased (1 per cent).


Persons who used the Internet for financial purposes by age group, 2020
In the last 3 months

Created with Highcharts 6.1.4Per cent14.914.911.211.225.825.825.025.012.912.99.49.42.82.813.310.422.921.611.59.22.52.20.74.84.71.80.20.31.41.02.43.30.80.70.3 Total by financial purposes Buying or renewing existing insurance policies, including those offered as a package together with another serviceTaking a loan or arranging credit from banks or other financial providersBuying or selling shares, bonds, funds or other investment services All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0102030

The latest and detailed data are available in the Database of Indicators

 

Persons who bought (ordered) goods or services online by country of seller of goods and services, 2020
In the last 3 months

Created with Highcharts 6.1.4Per cent89.589.584.384.390.090.091.291.290.890.890.590.587.987.931.431.429.529.538.438.434.134.123.823.823.223.212.912.929.629.630.230.236.636.630.830.823.023.019.419.49.79.70.40.40.40.40.10.10.30.30.40.40.80.83.03.0Bought/ordered from LithuaniaBought/ordered from other EU countriesBought/ordered from the rest of the world (non-EU)Seller’s country unknown All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0255075100

The latest and detailed data are available in the Database of Indicators


More:

Persons who bought or ordered goods or services online by the number of purchases

Persons who bought or ordered goods or services online by amount of money spent, 2020


For more terms and explanations, please see the Dictionary of Statistical Terms.