Digital Economy and Society in Lithuania
(edition 2021)

E-buyers

 

 

60 per cent of persons aged 16–74 (69 per cent of internauts in this age group) bought or ordered goods or services via the Internet at least once per 12 months (in 2020, 54 and 64 per cent respectively). E-commerce was used in the period of 3 months before the survey by 51 per cent of population aged 16–74 (58 per cent of internauts in this age group). Compared to the previous year, the proportion of e‑commerce users grew by 9 percentage points. More than three quarters (78 per cent) of population aged 25–34 and only 12 per cent persons aged 65–74 used e‑commerce in 3 months.

Most (69 per cent) people who bought goods or services online made up to 5 orders in 3 months. Compared to the previous year, the proportion of persons who made more than 10 orders grew by 6 percentage points (from 9 to 15 per cent). In the period of 3 months before the survey 77 per cent of e‑commerce users spent up to EUR 500.


Persons who bought or ordered goods or services online

Created with Highcharts 6.1.4Per cent13.713.718.618.618.518.522.022.024.324.329.429.434.134.137.937.941.641.650.650.619.619.625.525.526.026.031.831.833.433.438.138.143.443.448.448.453.853.860.060.0In the last 3 monthsIn the last 12 months2012201320142015201620172018201920202021020406080

The latest and detailed data are available in the Database of Indicators

 

Persons who bought or ordered goods or services online by age group, 2021

Created with Highcharts 6.1.4Per cent50.650.671.071.078.478.472.172.145.645.626.226.211.911.960.060.084.084.090.890.881.981.954.654.634.134.116.816.8In the last 3 monthsIn the last 12 months All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0255075100

The latest and detailed data are available in the Database of Indicators

 

E‑commerce was mostly used to buy clothing, footwear, accessories (65 per cent of e‑commerce users), cosmetics, beauty or wellness products (36 per cent), medicines, dietary supplements, vitamins (30 per cent), deliveries from restaurants, fast-food chains, catering services (28 per cent), food products or beverages from shops (27 per cent), furniture and interior accessories (25 per cent), household appliances or consumer electronics, as well as cleaning products and articles for personal hygiene (24 per cent each).


Persons who bought or ordered goods or services online by commodity and service group, 2021
In the last 3 months

Created with Highcharts 6.1.4Per centPer cent50.650.632.932.918.018.015.315.314.114.113.713.712.512.512.212.212.112.110.510.510.310.39.09.08.68.68.58.58.38.38.18.17.37.36.86.86.26.25.35.35.05.0 Goods or servicesClothes, shoes, accessoriesCosmetics, beauty or wellness productsMedicine, dietary supplements, vitaminsPrepared food and beverages delivered from restaurants, fast-food chain… Food, beverages from storesFurniture, interior accessories, gardening productsCleaning products or personal hygiene productsHousehold appliances or consumer electronicsPhysical goods from private persons (e.g. on Facebook marketplace)Transport services from enterprisesComputers, tablets, mobile phones or accessoriesPrinted books, magazines, newspapersToys, childcare itemsFilms, series and concerts as a streaming service or downloadsInternet or mobile connection servicesSports goods (excluding sport clothing)Music as a streaming service or downloadsElectricity, water or heating supply, waste disposal or similar servicesGames online or as downloads for smartphones or computersBicycles, mopeds, cars or other vehicles or spare parts thereof0510152025303540455055

The latest and detailed data are available in the Database of Indicators

 

Based on the 2021 survey data, in the period of 3 months before the survey, the Internet was used for financial purposes by 15 per cent of population aged 16–74. Insurance policies were those the most frequently purchased or renewed. This service was used by 12 per cent of persons. The Internet was used to receive a loan or credit from the bank or other financial service provider by 3 per cent of persons; shares, bonds or fund products were the least frequently purchased (2 per cent).


Persons who used the Internet for financial purposes by age group, 2021
In the last 3 months

Created with Highcharts 6.1.4Per cent15.315.310.910.927.527.522.722.713.613.69.19.15.65.612.47.121.417.611.79.04.92.72.46.23.12.50.70.72.33.94.64.50.70.40.2 Total by financial purposes Buying or renewing existing insurance policies, including those offered as a package together with another serviceBottom of FormTaking a loan or arranging credit from banks or other financial providersBuying or selling shares, bonds, funds or other investment services All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0102030

The latest and detailed data are available in the Database of Indicators

 

Persons who bought (ordered) goods or services online by country of seller of goods and services, 2021
In the last 3 months

Created with Highcharts 6.1.4Per cent91.791.791.791.792.692.691.291.291.391.391.891.890.790.736.436.439.839.841.541.538.938.929.329.326.726.725.125.129.529.532.132.133.233.230.830.826.926.920.020.017.117.11.41.40.60.61.51.52.32.31.91.90.30.30.20.2Bought/ordered from LithuaniaBought/ordered from other EU countriesBought/ordered from the rest of the world (non-EU)Seller’s country unknown All persons aged 16–7416–24 years25–34 years35–44 years45–54 years55–64 years65–74 years0255075100

The latest and detailed data are available in the Database of Indicators

 

The majority (73 per cent) of persons who bought goods or services online did not face any problems related to purchase of goods or services. The most common problem is that the delivery time is longer than indicated – this problem was faced by almost one in five (19 per cent) persons using e-commerce. Other common problems indicated: wrong or damaged goods delivered (6 per cent), website was difficult to use, or it worked unsatisfactorily (5 per cent), difficulties in finding information concerning guarantees and other legal rights (5 per cent). The Internet users who used e-commerce more than a year ago or have never used it indicated the following main reasons for not using e-commerce: there was no need to buy online (57 per cent), buying in a store when you see a product is more convenient (49 per cent); the reasons mentioned less frequently were security problems (7 per cent) or lack of skills (16 per cent).

More:

Persons who bought or ordered goods or services online by the number of purchases

Persons who bought or ordered goods or services online by amount of money spent

Persons who faced problems when buying or ordering goods or services online

Reasons for not using e-commerce

For more terms and explanations, please see the Dictionary of Statistical Terms.